Entertainment and Media Management

The Entertainment and Media Management career path combines a solid, top-quality, generalist MBA enhanced with focused entertainment/media classes and student-driven, customized real-world experiences. This pairing provides the best preparation for students to become change-agents in their chosen entertainment and media business arena. Students pursue a diverse choice of MBA courses across the full suite of UCLA Anderson areas for long-term skill building, then layer on select specialized classes (through the School of Theater, Film and Television's Producers Program) and a breadth of outside-of-class experiences - events, speakers, internships, field study/consulting, and outreach - for more immediate-term industry knowledge and relationship building.

Elective course offerings are subject to change; courses identified with an asterisk are not expected to be offered in the current academic year.

Strongly Recommended Electives

Other Suggested Electives
Negotiation Analysis (215) or Negotiations Behavior (286)Topics in Business Econ.:  Doing Deals (209)
Advertising & Marketing Communications (266B)Topics in Business Law (224)

Entertainment Marketing (268)

Mng. & Fin. the Emerging Enterprise (231E)
Strategy Mgmt. in Entertain. Industry (298D)Technology Management (241A)
Sports Management (298D)Consumer Behavior (263A)
Media 2010 (298D)Brand Management (265A)

Entertainment Law: The Film Industry (298D)

New Product Development (266A)
Personal Computing for Managers (413A)Managing Entrepreneurial Orgs. (284C)
Producers Prog. Electives from UCLA School of TFT

Leadership, Motivation and Power (285A)

 Business Plan Development (295D)
 International Business Management (296A)*
 Global Economy (406)
 Managerial Model Building (407)
 Analysis & Communications (422)