Consultants specializing in marketing should be prepared to assist their clients on all aspects of the planning, organization, and implementation of the marketing mix. Clients will seek expertise and assistance in understanding their customers and markets, assessing competition, evaluating new products, setting pricing strategy, managing distribution and sales channels, and optimizing marketing communications activities. Strong analytical skills and a keen interest in bringing quantitative analysis to the solution of marketing problems is typically associated with success.

Elective course offerings are subject to change; courses identified with an asterisk are not expected to be offered in the current academic year.