298D - Sports Management

Faculty: Baim, D.

The world of sports provides an interesting laboratory for economics and management. In many ways sports reflects social issues that are prevalent in the general population, yet at the same time sports leagues and franchises are allowed many exceptions to rules and regulations imposed on nonsports businesses. A sports manager, then, must be aware of the management principles for a nonsports business, but know how to adapt these principles to the industrial organization of sports. The course begins looking at the amateur sports (or at least sports where the athlete does not get compensated directly for his or her performance). The course then will look at the professional sports leagues. This course plan is somewhat flexible in that it may be modified to accommodate guest speakers, some of whom cannot commit until a week before their appearance. When dealing with these two kinds of sports, disciplines such as economics, marketing, labor, and industrial organization will be drawn upon for insight.

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