298D - Media 2010

Faculty: Johnson, G.

The course is designed as an introductory survey class to provide frameworks for understanding media as a whole, primarily for first year MBAs. It will examine how media’s structure and influence will change in an era of increased competition and convergence. Competitive forces from within each industry and from outside will be closely examined. The goal is that by the end of the course students will understand the major institutions in the entertainment industries, how those industries are structured, and where opportunities as managers might be created or hindered due to business model transformations. Future managers in the class will have tools to examine decisions about investments, joint ventures, new technologies, and decision-making in organizations given uncertain future value chains and relationships with consumers. Managers in other industries will have this view into the media industries as tools to examine other transforming industries as well.

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