295C - Corporate Entrepreneurship

Faculty: Schollhammer, H.

In a competitive environment, entrepreneurship is an essential and indispensable element in the success of every business organization - whether small or large, new or long-established and mature. Corporate entrepreneurship (or intrapreneurship) refers to activities involved in creating and exploiting new, innovative resource combinations in the context of existing corporations. Although corporate entrepreneurship encompasses a wide range of organizational endeavors, the course focuses primarily on managerial efforts aimed at the identification, development and exploitation of technical and organizational innovations, the management of new product or process developments, and on effective new venture management in the context of large corporations in manufacturing as well as in service industries. The essential objective of the course is to develop an awareness and understanding of the range, scope, and complexity of the issues related to the creation of an organizational environment that is supportive of entrepreneurial endeavors as well as to gain insight concerning the effective implementation of technological and organizational innovations in a corporate setting.

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