266B - Advertising and Marketing Communications

Faculty: Zhang, S.

"Advertising and Marketing Communications" is a critical aspect of marketing strategy and is vital to the success of any business. The course will address important issues in planning and evaluating marketing communication programs in the contemporary marketplace (e.g., traditional and new media). It will provide you with the framework and tools to design, evaluate and apply strategies, and make better marketing communications decisions. The course has incorporated cutting edge topics (e.g., integrated communications, social media, word of mouth, entertainment) that are most relevant to business and marketing managers.

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