265A - Brand Management

Faculty: Drolet, A.

Brand Management is an advanced MBA elective that addresses important branding decisions faced by a firm. The purpose is to introduce MBA students to important considerations in the understanding, crafting, measuring and management of brand strategies. The course objectives are to: 1) increase understanding of the key issues in crafting and evaluating brand strategies; 2) provide theories, models, and other analytic tools to make better branding decisions; and 3) create a forum to apply these principles.

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