Faculty: Davis, S. or Terech, A.
This course is designed to help students formulate more effective pricing strategies and tactics. The first half of the course covers the fundamental analytical tools needed to make basic pricing decisions for products and services. These include the appropriate role for costs, a thorough understanding of customer price sensitivity and demand, and the effects of competition. The second half of the course covers advanced topics including price customization, bundling, auctions, competitive bidding, and price psychology.
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