241B - Project Management

Faculty: Not offered in 2007-2008

The intent of this course is to provide you with an understanding of the analysis, decision making and implementation issues involved in managing product development projects. The world has never been so receptive to firms that are effective in conceptualizing and implementing new products or services. Matching technological opportunities to the complex and evolving set of service/manufacturing and customer needs is a distinct challenge. Project Management is designed to help students address this challenge and translate technological possibilities into distinctive products and services. The course covers the methodological approaches, organizational processes and managerial drivers that are linked to high performance in the development of new products and services. As a consequence, cases are employed extensively in support of the large amount of conceptual material found in the text and readings.

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