Faculty: Karmarkar, U. or Foster, B.
The course presents fundamental strategies and frameworks to analyze and evaluate various alternatives to creating, implementing, marketing and managing new technologies. An important part of the course is how to differentiate technology products, market them to tightly focused market segments and develop effective competitive strategies. Frameworks studied include the technology adoption curve, developing whole products, managing disruptive technology adoption, target market scenarios, managing through strategic dissonance and compelling value creation.
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