Chitra Balasubramanian is Vice President of Business Analytics at RetailNext. Chitra is responsible for spearheading RetailNext’s data efforts in the burgeoning field of retail analytics. Since joining RetailNext in early 2011, she has chartered a growing team of data analysts, consulted with clients, and delivered useful data-based products that change the ways retailers sell to their consumers. Chitra launched the analyst services arm of RetailNext to help customers make the most of the data that they receive from the company’s technology solutions. In that capacity, she has worked with customers such as Procter and Gamble and Frito Lay to analyze the thousands of data points related to overall store performance, including daily traffic trends, fixture and display effectiveness, product engagement, and sales conversion. Before joining RetailNext, Chitra worked at Blackhawk Network, where she was responsible for marketing analytics and product forecasting across more than fifty retail partners. In addition, she was instrumental in providing business decision support for the company’s strategic deals. Prior to that, she was a part of Barclays Capital’s Technology Investment Banking group, where she provided clients with strategic recommendations in corporate finance and business strategy. During her tenure at PricewaterhouseCoopers, following several years as an auditor within the company’s core practice, Chitra was one of the first subject-matter experts on financial auditing for the Center for Advanced Research division, an innovation think tank responsible for the design and development of advanced technologies that solve previously unsolvable problems for the firm’s core practice areas. As part of her role, she worked closely with a team of veteran technologists to design new tools that the company of over 180,000 employees would go on to use to streamline its business. Chitra is a certified public accountant and holds a bachelor’s degree in Economics from the University of California at Berkeley and an MBA from UCLA.