Masterful marketer, Moody ('82), brings diverse experience to JayRay

Managing marketing initiatives and driving strategies for hospitals, medical imaging systems and television networks is just a snapshot of the experience Patrick Moody ('82) brings to JayRay as a Senior Advisor.

Holding titles such as vice president and owner, his background spans industries from health care to consumer products. For the past four years, Moody directed marketing and communications at Overlake Hospital Medical Center in Bellevue, Wash.

"Patrick's broad strategic perspective and expertise is a welcome addition to our senior leadership team," said Kathleen Deakins, president of JayRay. "Patrick has proven that he not only knows how to develop marketing plans and growth objectives, he is a strong leader and consistently exceeds business goals."

At Overlake Hospital, Moody managed the hospital's SEO and SEM programs and created a multi-tactic cardiac care marketing campaign that included a launch of the region's first and only cardiac-care blog. Additionally, he oversaw Overlake's redesign and launch of a new website that was the first health care site in the region with a mobile-optimized version. The launch resulted in a 17 percent increase in unique visitors to the primary site and a 12 percent increase in mobile visitors.

Prior to Overlake Hospital, Moody merged his passion for literary fiction with marketing when he acquired an independent bookstore. He implemented a turnaround plan resulting in average annual sales gains of 23 percent. He also worked in a variety of sales and marketing roles for the HBO television network and was responsible for the commercial and brand development for, website of The Daily Herald in Everett, a Washington Post Company newspaper.

Moody is a member of Marketing Communication Executives International and the Healthcare Program Committee of the American Marketing Association's Puget Sound Chapter. He earned his bachelor's degree in economics at Whitman College and his MBA in finance at University of California, Los Angeles.



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