Chevrolet Advertising and Sales Promotion, the division of the American manufacturer in charge with advertising the products of the brand, announced it has snatched the former director of communications of Subaru of America, Kevin Mayer ('04).
Mayer will take charge of the division on October 4, bringing with him 13 years of automotive career. He started working for Hyundai Motor America in 1997, holding several positions in the South Korean carmaker's corporate strategy, marketing, promotions and advertising departments.
The executive moved to Subaru in 2007, after being employed by Colby and Partners, and serving as director of advertising and marketing for Mitsubishi Motors of America.
Mayer holds a bachelor's degree in communications from Purdue University, and a masters in business administration from the UCLA Anderson School of Management.
"Kevin has consistently demonstrated a unique ability to engage the customer and build a relationship with the brand - and ultimately the products - through bold strategies," Joel Ewanick , GM's vice president of Marketing said in a statement.
"Kevin will be an asset to the entire Chevrolet team, especially as we continue the launch of two very important vehicles - the Chevrolet Volt and Cruze."<< More News