05.09 Alumni in the News


Dig Communications, Led By CEO Peter Marino (’02), Named PR Week’s Small Agency of the Year
Peter Marino (‘02) founded Chicago based Dig Communications five years ago with just one client. Recently named PR Week’s Small Agency of the Year, the full-service public relations agency now represents high-profile clients such as MillerCoors, The Wm. Wrigley Jr. Company, and Solo. Marino has more than 14 years experience in public relations and strategic consulting, beginning his career at Cramer-Krasselt working on Master Lock's famous "shot lock" Super Bowl ad campaign, among others. He’s also done time at Ketchum Communications, working with the Miller Brewing Company (now MillerCoors) and with then travel start-up Orbitz. After earning his MBA at UCLA Anderson, Marino joined the Los Angeles office of the Boston Consulting Group, before moving to Chicago to start Dig Communications.   Marino is Dig’s CEO.

When asked how his UCLA Anderson experience informs his work today, Marino responded:

“First of all, MBAs are rare in the communications field, so just having an MBA gives me a leg up on my competitors, let alone one from a tier one school like UCLA.  My UCLA Anderson experience allows me to look at problems holistically from a broader business perspective.  Whenever I am faced with a challenging communications problem, I get visions of Professors Bernardo, Osborne, Foster and Forman dancing in my head, challenging me to think beyond just communications and analyze it across a broader spectrum.  Often times, this provides a much sharper and more impactful communications recommendation.  Without a doubt, I am much more effective at my job as a result of having a UCLA Anderson MBA.”

Marino discusses the value of public relations in a recession economy, in the upcoming June issue of Assets.

More UCLA Anderson Alumni in the News:

Iván Markman (‘02) Named EVP of Finance, Operations and Strategy for MarketShare Partners
MarketShare Partners, the industry-leading marketing analytics firm, announced the appointment of Iván Markman (‘02) as executive vice president of finance, operations and strategy. In this new role, Markman will have responsibility for the financial integrity of the company, oversee day-to-day operations and lead business strategy.

Markman joins MarketShare Partners from Yahoo! where he spent seven years in various executive roles. Most recently, Markman served as vice president of corporate strategy leading portfolio strategy efforts resulting in the prioritization of various businesses. Prior to that post, he served as vice president of operations finance where he drove key business planning, analytics and financial initiatives for Yahoo!’s largest operating units with annual revenue of more than $5 billion. Prior to Yahoo!, Markman held various strategy and operations roles at consulting firm Booz Allen Hamilton Inc. and Procter & Gamble.

Crane Co. Appoints Michael Romito (‘73), President of Aerospace Group
Crane Co. has announced today that Michael Romito (’73) has joined the company as president of the aerospace group. He will be located in Burbank, California. Crane Co. is a diversified manufacturer of highly-engineered industrial products with a substantial presence in a number of focused niche markets.

Before joining Crane, Romito served as a consultant to several divisions of Alliant Techsystems, Inc. His responsibilities included refining the strategic plan and helping the organizations focus on commercial business development and improved customer service. Prior to working with Alliant Techsystems, Romito spent a large portion of his career with Parker Hannifin Corporation, most recently as group vice president, marketing and customer support.

Peregrine Semiconductor Names Jay Biskupski (‘02) Chief Financial Officer
Peregrine Semiconductor Corporation, a leading supplier of high-performance RF CMOS and mixed-signal communications ICs, announced that it has appointed Jay Biskupski (‘02)  to the role of chief financial officer, responsible for the company’s financial and site services organizations.

Prior to joining Peregrine, Biskupski served as chief financial officer of publicly traded Xantrex Technology, Inc. where he was responsible for corporate finance, treasury, tax, information technology and legal. Before Xantrex, he was corporate controller of PMC-Sierra, Inc., implementing internal control and disclosure certification processes (SOX44) and managing the company’s financial business model through an industry down-turn.

California United Bank Announces That Kim D. Defenderfer (’87) Will Join Bank to Head Expansion into South Bay Region
California United Bank has announced that Kim D. Defenderfer (’87) has joined the bank as senior vice president, South Bay regional manager. Defenderfer, who has over 22 years of experience in middle-market banking, will be leading the bank’s planned 2009 expansion into the South Bay region of Los Angeles County.

Defenderfer joins California United Bank from Mellon 1st Business Bank, which was acquired by US Bank in June of 2008, where he was an executive vice president. He was with that bank over 12 years, based in both the South Bay and Central Los Angeles areas. Prior to his employment by 1st Business Bank, he was a VP - Team Leader at 1st Interstate Bank.

IFF Elects Kevin Berryman (’87) Chief Financial Officer
International Flavors & Fragrances Inc., a leading global creator of flavors and fragrances, has announced that it has elected Kevin Berryman (’87) executive vice president and chief financial officer effective May 15, 2009. He will report directly to chairman and CEO Robert M. Amen. Berryman was most recently Chief Financial Officer, Americas for Nestlé Professional.

Berryman has enjoyed a successful career in the Nestlé organization, which included serving as the company’s senior vice president, group control in Switzerland.