Event Details

Event Details | Alumni Network | UCLA Anderson School of Management

WWW: Playing to Your Strengths: How to be Successful in Challenging Times
Thursday, October 6, 2016
7:00 PM - 9:00 PM
BP - 1 Saint James's Square, London, SW1Y 4PD, United Kingdom

Ticket TypeRegularRegistration
Alumni:$28.98BUY TICKET
Student:$14.88BUY TICKET
Others:$28.98BUY TICKET

Contact: Jodi Anderson

Worldwide Welcome Weeks

UCLA Anderson Presents: Worldwide Welcome Week - London

“Playing to Your Strengths: How to be Successful in Challenging Times”

featuring Craig Kreeger ('85), CEO, Virgin Atlantic
in conversation with Senior Associate Dean Al Osborne

After taking over as CEO of Virgin Atlantic in early 2013, Craig Kreeger committed to returning the airline to profit within two years after several years of losses. That goal successfully achieved, Virgin Atlantic now wants to become the most profitable it has ever been - but economic times are challenging for the industry. Craig will discuss how he and his team are dealing with this, and the importance of doing so in a way that doesn't lose the airline's magic.

A drinks & canapés networking reception will follow the presentation.

About Worldwide Welcome Weeks

Worldwide Welcome Weeks is an annual event series presented by UCLA Anderson's Office of Alumni Relations, alumni chapters and affinity groups to welcome the newest class of alumni to the Alumni Network. WWW events provide a unique platform for alumni to connect with their local network and gain access to valuable lifelong learning opportunities. From going behind the scenes at an organization to engaging in a discussion with business leaders to participating in exclusive experiences—there is something for everyone.

About Craig Kreeger ('85)
CEO, Virgin Atlantic

Craig was appointed Chief Executive Officer of Virgin Atlantic Airways in 2013, which has a fleet of 40 long haul aircraft, flying six million passengers a year all over the world. He has led the company’s successful Two Year Recovery Plan, returning it to profitability in 2014 while improving both customer service ratings and team engagement scores. Craig has led the implementation of VAA’s transatlantic joint venture with Delta, rationalised the route network and dramatically shored up the balance sheet as the company now focuses on delivering its Plan to Win (which focuses on financial stability and truly winning customer service).

He joined from American Airlines (AA), where he had a 27-year career spanning commercial, financial and strategic roles in the US and around the globe.

Craig holds a BA in Economics from the University of California at San Diego, and a MBA from the University of California at Los Angeles.

About Alfred E. Osborne, Jr.
Senior Associate Dean, Professor

Alfred E. Osborne, Jr. is Senior Associate Dean of UCLA Anderson. In this role, he oversees a variety of key areas and initiatives within the school, including resource development, alumni relations, corporate initiatives, marketing and communications and executive education.

Dr. Osborne is also Professor of Global Economics, Management and Entrepreneurship and founder and faculty director of the Harold and Pauline Price Center for Entrepreneurial Studies at UCLA Anderson School of Management. The Price Center serves to organize faculty research, curricula and student activities related to the study of entrepreneurship and new business development at UCLA Anderson. Read more...