Event Details

Event Details | Alumni Network | UCLA Anderson School of Management

Experiential Marketing + The Experience Economy
Thursday, March 24, 2016
6:00 PM - 10:00 PM
Blue C Advertising (map )
3183-C Airway Ave., Costa Mesa, CA

Contact: Lea Kozin (805) 794-7954

Learn About Experiential Marketing + the Experience Economy from Alumni + Top Brand Experts

Group Y + UCLA Anderson OC Alumni - Master Series: EXPERIENCE 

The experience economy is exploding.  Fueled by millennials, who command over $1 trillion in annual consumer spending, Americans increasingly value making memories over buying “stuff”. It’s not just experiential offerings that are on the rise- according to EventTrack 2015 by the Event Marketing Institute, 79% of brands increased experiential marketing spend last year as well.  


UCLA Anderson OC Alumni chapter, along with leading youth culture collective Group Y Network invite you to Group Y Master Series: EXPERIENCE. Don't miss this exciting evening of networking, leading-edge discussion, and immersive activities.

6:00 pm Networking, Open Bar, Dinner by Wahoo's + Live Escape Room Experience powered by EscapeX Rooms (Tracey Le '15, co-owner)*

7:45 pm Welcome + Keynote: John Loken '09, SVP Consumer Marketing WME/IMG

8:30 pm Expert Panel with Street League Skateboarding, Wizard World Comic Con, and Zeality.co

9:00 pm Closing Speaker: Kelly Vaught, owner, BeCore LA (experiential agency) 

* Escape rooms, rapidly growing in popularity, provide fun team building and bonding whereby groups race against the clock to solve puzzles and complete a given mission to escape. Escape room available to first 25 tickets only. ARRIVE ON TIME TO PARTICIPATE IN ESCAPE ROOM EXPERIENCE.

Group Y Master Series: EXPERIENCE

Thursday, March 24 6p-10p

Location: Blue C Advertising, 3183-C Airway Ave., Costa Mesa, CA 92626

PRE-SALE $40 (includes EscapeX Rooms experience for 1st 25 tickets)

AT THE DOOR $50 (includes EscapeX Rooms experience, if available)

Tickets limited, this event will sell out!

A special block of tickets have been reserved for Anderson alumni and will be released to general public after 3/14.  


Please contact Lea Kozin '10 with any questions.