Event Details

Event Details | Alumni Network | UCLA Anderson School of Management

WORKSHOP: Beyond the Skillset: Brand New You™
Thursday, January 14, 2016
6:00 PM - 8:00 PM
UCLA Anderson School of Management (Room D311) (map )
110 Westwood Plaza, Los Angeles, CA

Ticket TypeRegularRegistration
Alumni:$95.00BUY TICKET
Student:$95.00BUY TICKET
Others:$95.00BUY TICKET

Spaces Available: 19 - See Who’s Coming
Contact: Alumni Career Services (310) 825-4325

About Workshop

Join professionals who want a way to differentiate themselves from others with similar skill sets and assets like yours. This is a workshop ALL ABOUT YOU!

Led by strategic brand catalyst, Meryl Holland, this workshop will help you create an exclusive Personal Brand Profile, shaped into a concise framework of communication "assets," to define who you are and how you can stand out in an ever increasing competitive world. Meryl will help to define you as a marketable brand that will differentiate YOU in the marketplace of opportunity, and ultimately help you to discover and articulate your unique voice.

Program Content
Pre-Workshop: Time - 45 mins. per interview
To maximize our time together it is best to do at least (1-2) Stakeholder Interviews guided by the BNY Interview Guide before we meet. Interviews are a key part of the BNY Process. The key is to ask your stakeholders who know you best (family, friends, or business associates) to answer questions about YOU as you transcribe what they say into the Guide. It is a great way to gain insight from people you trust.

BNY Workshop (Hour 1): 6:00pm – 7:00pm
1. BNY Presentation: Executive Branding Overview
2. BNY Profile: Key Brand Elements: Brand Personality/Brand Essence
3. Personality Profile Development: Brand Attributes that define you

BNY Executive Workshop (Hour 2): 7:00pm – 8:00pm
1. Personality Profile Review: Finalize Your Attributes
2. Brand Essence Development: Your Personal Definition in 2 Words
3. Review Brand Essence: Is this You? Is it Own-able, Memorable?
4. Your Brand New You: How to Complete Your Personal BNY Profile

About Meryl Holland

A brand marketing catalyst, Meryl Holland has successfully built global brands and startups, and re-energized companies in change as a senior corporate executive and independent consultant. Her specialty: identify and develop the equity potential of brands and companies to provide a path for them to evolve and grow. Meryl’s passion for personal brands is an offshoot of her brandwork for businesses. As she continues to work on business brands, she works to bring personal brands the same professional polish and clarity of purpose.