Event Details

Event Details | Alumni Network | UCLA Anderson School of Management

WEBINAR: Inspire Change Through Speeches, Stories, Ceremonies and Symbols
Thursday, December 10, 2015
1:00 PM - 2:00 PM

Ticket TypeRegularRegistration

Spaces Available: 99 - See Who’s Coming
Contact: Alumni Career Services (310) 825-4325

About Webinar

Through strong communication and a deep understanding of how your audience thinks and feels, you can move others forward. Connect with an audience in a way that resonates. Resonance requires you to tap into something that already exists in the hearts and minds of your audience. Building on the deep research conducted for Resonate, Nancy Duarte and co-author Patti Sanchez spent the last four years researching organizational transformation through the lenses of storytelling and movements.

As a leader, you have the potential to not only anticipate the future and invent creative initiatives, but also inspire those around you to support and execute your vision. Duarte lays out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies and symbols. She will feature organizations who have mobilized people to embrace bold changes. To envision the future is one thing; getting others to go there with you is another. By harnessing the power of persuasive communication, you too, can turn your idea into a movement.

In this session, you will learn how to:

  • Map out where your audience is on their path to transformation
  • Overcome resistance, inspire enthusiasm and motivate action
  • Understand the structure of great communication and empathy
  • Connect with your audience empathetically using speeches, stories, symbols, and ceremonies

This webinar is for leaders and communicators who are tasked with persuading people to embrace ideas and carry them forward.

About Nancy Duarte

Nancy Duarte is a communication expert who has been featured in FortuneForbesFast Company,WiredWall Street JournalNew York TimesLA Times and on CNN. Her firm, Duarte, Inc., has created more than a quarter of a million presentations for the world’s most influential causes, authors, institutions, and businesses, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank.

Her new book, Illuminate, co-authored with Patti Sanchez will be released in February 2016. Nancy is also the author of three award-winning books. The HBR Guide to Persuasive Presentationsprovides tips to help business communicators create powerful messages and visuals, win over tough crowds, and strike the right tone in any situation. Resonate: Present Visual Stories that Transform Audiences identifies the hidden story structures inherent in great communication, and spent more than 300 days on Amazon’s Top 100 Business Book bestsellers list. Slide:ology: The Art and Science of Creating Great Presentations teaches readers to think visually and has been translated into eight languages.