Event Details

Event Details | Alumni Network | UCLA Anderson School of Management

Webinar: Digital Marketing: 10 New Skills You Must Learn
Thursday, March 5, 2015
1:00 PM - 2:00 PM
Online Webinar

Ticket TypeRegularRegistration

Spaces Available: 39 - See Who’s Coming
Contact: Alumni Career Services (310) 825-4325

UCLA Anderson Alumni Career Services

Digital Marketing: 10 New Skills You Must Learn

DATE: Thursday, March 5, 2015
TIME: 1:00 p.m. - 2:00 p.m. PST
LOCATION: Online Webinar
REGISTRATION: FREE for UCLA Anderson alumni, students, staff.

Register Now


For questions, contact:
alumni.career.services@anderson.ucla.edu or 310-825-4325

About Webinar

Big Data. Digital Loyalty Programs. Predictive Analytics. Contextualized context. Are you ready?

Modern communications technology is irrevocably altering human behavior and causing seismic shifts in marketing philosophy, practices and careers.

Digital marketing guru Larry Weber will discuss these topics the March 6 webinar based on his book “The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer Centric.” In this webinar, Larry Weber will be discussing themes from the book and will help marketers navigate the ins and outs of this brave new world of digital marketing. He’ll also cover industry innovations , how to outperform the competition and how to best target and position practices for today’s digital era.

About Larry Weber

Chairman & Chief Executive Officer at Racepoint Global


Larry Weber Larry is a globally known expert in public relations and marketing services. Passionate about the convergence of technology, the web and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online. Larry enjoys helping global brands and emerging companies harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. He founded one of the industry’s first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including ARM, Bank of America, AT&T, Fidelity, General Electric, IBM, Microsoft, New York Stock Exchange, Standard & Poors and many more.

In 1987, Larry started his own public relations company, The Weber Group, which within a decade became the world’s largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named chairman and CEO of Interpublic’s Advanced Marketing Services, a $3 billion unit with 12,000 people and included the company’s public relations, research and analysis, and entertainment holdings.

Larry serves on a number of Boards of corporations, non-profit organizations and academic institutions. He is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. In 2013, Larry was a speaker and a member of Oxford’s 2013 Union Debate team at the annual Silicon Valley Comes to Oxford at the Saïd Business School.

Larry has authored four business and marketing books, including The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies (Random House/Crown Business, 2002), business bestseller Marketing to the Social Web: How Digital Customer Communities Build Your Business (Wiley & Sons, 2007, with a second edition in 2009), Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click (Wiley & Sons, 2009), and Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (Wiley & Sons, 2011). Larry’s newest book, The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, was released in Spring 2014.