Event Details

Event Details | Alumni Network | UCLA Anderson School of Management

MBA Alumni Educational Series: Marketing Your Business Online
Wednesday, April 16, 2014
6:30 PM - 8:30 PM
Rady School of Management, Mission Ventures Multipurpose Room – 2S117 (map )
9500 Gilman Dr., La Jolla, CA

Contact: Stacy Skubic

Join fellow alumni for networking and the first seminar of the MBA Alumni Educational Series - brought to you by UC San Diego Rady School of Management, UCLA Anderson School of Management, and UC Berkeley Haas School of Business.

Featured Speaker: Matt Vild, SEO Manager, Red Door Interactive

Matt Vild will run us through some tips and tricks for marketing your business online. He will cover the basics of SEO, paid search (PPC), email marketing, and social media. In order to outline the most effective use of budget, Matt will walk us through an online marketing plan of a fictitious business. He will also show us the ins and outs of basic internet marketing, and how to make the most effective use of your advertising dollar.

Matt has been involved within the digital/Internet marketing space since 2005. Currently, Matt is the senior SEO Manager at local advertising agency, Red Door Interactive. Matt manages the SEO programs for Charles Schwab, Shea Homes, and ASICS while at Red Door. Matt also has his own consulting company (Since 2009), Lionwish.com. Matt's side clients include NBC Universal, Nixon Watches, Snowboarder Magazine, Mystic Tan, and All Travel.

Please RSVP by April 11th. Guests are welcome. Food and beverages will be served. Parking and directions will be emailed to you upon your RSVP. We hope to see you there!