Event Details

Event Details | Alumni Network | UCLA Anderson School of Management

Webinar: Making Better Decisions with Abundant Data
Thursday, February 27, 2014
1:00 PM - 2:00 PM
Online Webinar  

UCLA Anderson
AlumniStudents & Staff
Regular Price:FREEFREE
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Total Spaces:      250
Spaces Available:101
Contact: Alumni Career Services 310-825-8216

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Making Better Decisions with Abundant Data

Date: Thursday, February 27, 2014
Time: 1:00 - 2:00 p.m. Pacific
Location: Online Webinar
Fee and Registration: FREE for UCLA Anderson alumni, students, staff.

For questions, contact
or 310-825-8216.

We live in an era of a growing data tsunami. Consumer web applications are throwing data off like dandruff. “Big data” and “The Internet of Things” are being thrown around as buzzwords in strategic planning and IT spending.  

That’s great for big companies with big IT departments. For the rest of us, or for business leaders on the front lines now, the question instead is: How can I use the data that I can get now at a reasonable price with reasonable use of time to help my business grow?

  • How can I find ways to SAVE time and energy around data?
  • How can I have the right data when I need it for decisions?
  • Can I create systems and structures to make this daunting task a little simpler?

Digital change expert Dr. Gigi Johnson (’88), Executive Director of the Maremel Institute, will bring us 5 steps to both grow and simplify how we can use this abundant data to make better daily and strategic decisions.She will share with us her work with organizations ranging from creative start-ups to complex organizations to help them learn to design systems to use data for decision-making and business growth.

In this session, you will learn:

  • Strategies and tools for creating a proactive “pull” of the right data for decisions coming up the road
  • Ways to save you an hour a week in how your team may be using data now
  • Insights into social media as a business intelligence tool for listening, not just “marketing”
  • Ways to spy a bit on your competitors’ actions and plans

This introductory-level session is for entrepreneurs and team leaders who want a healthy sampling of tools and techniques. The webinar will conclude with suggestions on further areas to develop your skills and find additional solutions.

About Gigi Johnson ('88):

Dr. Gigi Johnson (’88) is the Executive Director of the Maremel Institute. She both advises leadership teams undergoing major organizational changes and produces educational programs on digital disruption with universities and other partners. Maremel focuses on how having computers at our fingertips (including mobile) is changing the business-model assumptions of the where, when, and how we work, share, create, sell, learn, and collaborate. Maremel’s programs help leaders better use data and decision-making strategies in uncertain environments, including developing strategies to use social media for business intelligence and use data visualization in team decision-making.

In addition to her work through Maremel, Dr. Johnson teaches part time at UCLA’s Herb Alpert School of Music and University of Navarra (Spain). She was a Lecturer at UCLA Anderson from 1999-2012, and ran its Entertainment and Media Management Institute (now the Center for MEMES) and the Applied Management Research program. Between graduating from Anderson and teaching there, she financed a decade of mergers and deals in media and entertainment at Bank of America. She has a doctorate in education from Fielding Graduate University, an MBA from UCLA Anderson, and a BA in Cinema-TV Production from the University of Southern California.

Website: http://maremel.com. Twitter: @maremel and @gigijohnson. LinkedIn: http://www.linkedin.com/in/gigijohnson