Making Better Decisions with Abundant Data
Date: Thursday, February 27, 2014
Time: 1:00 - 2:00 p.m. Pacific
Location: Online Webinar
Fee and Registration: FREE for UCLA Anderson alumni, students, staff.
For questions, contact
We live in an era of a growing data tsunami. Consumer web
applications are throwing data off like dandruff. “Big data” and “The Internet
of Things” are being thrown around as buzzwords in strategic planning and IT
That’s great for big companies with big IT departments. For
the rest of us, or for business leaders on the front lines now, the question
instead is: How can I use the data that I can get now at a reasonable price
with reasonable use of time to help my business grow?
- How can I find ways to SAVE time and energy around data?
- How can I have the right data when I need it for decisions?
- Can I create systems and structures to make this daunting task a little simpler?
Digital change expert Dr. Gigi Johnson
(’88), Executive Director of the Maremel Institute, will bring us 5 steps to
both grow and simplify how we can use this abundant data to make better daily
and strategic decisions.She will share
with us her work with organizations ranging from creative start-ups to complex
organizations to help them learn to design systems to use data for decision-making
and business growth.
In this session, you will
- Strategies and tools for creating a proactive “pull” of the right data for decisions coming up the road
- Ways to save you an hour a week in how your team may be using data now
- Insights into social media as a business intelligence tool for listening, not just “marketing”
- Ways to spy a bit on your competitors’ actions and plans
This introductory-level session is for entrepreneurs
and team leaders who want a healthy sampling of tools and techniques. The
webinar will conclude with suggestions on further areas to develop your skills
and find additional solutions.
About Gigi Johnson ('88):
Dr. Gigi Johnson (’88) is the Executive Director of the Maremel Institute.
She both advises leadership teams undergoing major organizational changes and
produces educational programs on digital disruption with universities and other
partners. Maremel focuses on how having computers at our fingertips (including
mobile) is changing the business-model assumptions of the where, when, and how
we work, share, create, sell, learn, and collaborate. Maremel’s programs help
leaders better use data and decision-making strategies in uncertain
environments, including developing strategies to use social media for business
intelligence and use data visualization in team decision-making.
In addition to her work through Maremel, Dr. Johnson teaches part time at
UCLA’s Herb Alpert School of Music and University of Navarra (Spain). She was a
Lecturer at UCLA Anderson from 1999-2012, and ran its Entertainment and Media
Management Institute (now the Center for MEMES) and the Applied Management
Research program. Between graduating from Anderson and teaching there, she financed
a decade of mergers and deals in media and entertainment at Bank of America. She
has a doctorate in education from Fielding Graduate University, an MBA from
UCLA Anderson, and a BA in Cinema-TV Production from the University of Southern
Twitter: @maremel and @gigijohnson. LinkedIn: http://www.linkedin.com/in/gigijohnson