Social Media & Marketing Workshop
Tuesday, November 12, 2013
5:00 PM -
Total Spaces: 40
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USING SOCIAL MEDIA FOR COMPETITIVE INTELLIGENCESocial media in business has added useful tool to the information professional’s toolkit. Competitive intelligence is readily obtained from social media sites that facilitate real-time sharing of opinions, ideas, products and services. A good social media competitive intelligence research strategy helps minimize the time spent on research and helps maximize the time spent on analysis. It can help provide the organization with the knowledge to make strategic decisions and to help it stand out from its competitors. This session will cover the following:1) Social Data Collection: The act of gathering data about competitors.2) Social Listening: The act of monitoring conversations across multiple channels to gain competitor insight.3) Social Media Interpretation: Turning data into intelligence that provides insights and actions. Easton Students, please note: This workshop is good for the Easton students in either the 'move in', 'move up' and 'move out' track. Attending the workshop will satisfy your Easton Workshop requirement. An introductory version of this workshop was offered last year, this years workshop is more detailed and those who attended last year may also participate.