Event Details

Event Details | Alumni Network | UCLA Anderson School of Management

Persuasive Communications Workshop
Friday, October 18, 2013
5:00 PM - 8:00 PM
B117 (map )
110 Westwood Plaza, Los Angeles, CA

Ticket TypeRegularRegistration

Spaces Available: 39 - See Who’s Coming
Contact: Darina Genina (310) 794-7092

This interactive seminar will present techniques that strengthen strategic communication skills for students seeking to become technology leaders and entrepreneurs.  The seminar focuses on 3 core areas in communication: articulating your message, designing a compelling pitch, and understanding what motivates different audience to engage with you and your ideas.

Clarity of message is essential when a leader seeks to persuade a target audience to act.  A successful pitch or conversation is grounded in a design that invigorates listeners and avoids data dumping. To understand an audience, leaders need fluency in articulating shared values as well as a sensitivity to different styles of communication

In this Visible Leadership seminar, we use Live Cases based on specific leadership challenges submitted by Easton participants.  Scenarios for Live Cases might include: a job interview, leading a tough project team, advancing your personal brand, or presenting a new ides to upper management.  The Live Cases will be used to create role-pays that introduce the design and delivery techniques above: message, pitch, and audience profiling. 

From Students who have attended this Easton workshop before:

  • I thoroughly enjoyed the workshop and believe there were numerous positive take-aways from the workshop.  Specifically, I was reading an article the day after that class and immediately found myself applying some of the persuasive framework analysis that Prof. Lewis outlined. 
  • The content is very personal. All 3 challenges were coming from the students. So it makes the material practical and real-life like. 

 Justine Lewis Ph.D. is the creator of Visible LeadershipTM executive coaching and training. Dr. Lewis is a Lecturer at the UCLA Anderson School of Management. She is a graduate of Harvard University (A.M.) and UCLA School of Theatre, Film and Television (Ph.D.) Combining her 20 years in theater, storytelling and improvisation with the rigors of advocacy and media, she designed the Visible LeadershipTM process to give leaders the critical communication tools needed to advance personal and organizational goals. At Harvard, she taught at Harvard Law School, The American Repertory Theatre and The Bok Center for Teaching and Learning. As a young itinerant actor and musician, she traveled in Europe and the U.S. working with world renowned directors, theatre companies and the Cigány or Roma -the root source of StoryBanking®.

Easton Students, please note:
  1. This workshop is good for the Easton students in either the 'move up' or 'move out' track. 
  2. Attending the workshop will satisfy your Easton Workshop requirement. 
  3. This workshop was offered last year, so if you attended last year you do not need to attend the one on October 18.
Please note that this event will be accessible through Polycom. If you would like to participate via Polycom video-conferencing, please mark this option in your RSVP.