Event Details

Event Details | Alumni Network | UCLA Anderson School of Management

Behind the Scenes at Hobie Cat Company
Tuesday, March 5, 2013
10:00 AM - 12:30 PM
Hobie Cat Company, Oceanside (North County San Diego) (map )
4925 Oceanside Boulevard, Oceanside, CA

Ticket TypeRegularRegistration
Alumni:$10.00BUY TICKET
Student:$10.00BUY TICKET

Spaces Available: 11 - See Who’s Coming
Contact: Ellen Chen (619) 370-6199

Join us on March 5 for a tour of the Hobie Catamaran Company in Oceanside. The event will start with a full factory tour followed by a presentation and Q&A session with the Hobie Cat VP of Marketing, and concludes with a catered lunch.

The event will begin at 10:00am and end at approximately 12:30pm. Lunch will be served at approximately 11:30, which will involve additional discussion and Q&A. If anyone needs to leave soon after lunch is served to get back to work, feel free to grab some food an depart whenever necessary.

Hobie Cat Company is located just north of Highway 78 in Oceanside, easily accessible from either Interstate 5 or 15, and only a short drive from most anywhere in northern San Diego County or southern Orange County.

Hobie Cat Company History and Tour Info:
Hobie Cat is one of the iconic brands of the US and particularly of California, extending back to its origins in the 1950's. The surfing industry's version of Hewlett Packard, Hobie Cat was started by Hobie Alter Sr, who began shaping surfboards in his parent's garage back in the 1950's. Hobie then went on to open up Southern CA's first surf shop in Dana Point, which began the legendary climb to international recognition as an iconic surfing company. In the 1960's, Hobie began experimenting with fiberglass sailboats and built the first "Hobie Cat" catamaran, which he and several friends began racing off the beaches of Dana Point. This was the impetus for the legendary Hobie Cat sailboats that would also grow into a global brand that still exists today.

The company has gone through several transitions, divestitures, and growth spurts and remains a dominant player in the recreational, fishing, and other global kayak markets. Hobie Cat kayaks are produced using a very interesting method, starting from a handful of plastic pellets that are heated, molded, and rotated in a large device that shapes the kayaks in less than an hour. During the tour you will be able to see these machines in action, which should be quite interesting to anyone who isn't familiar with plastics manufacturing.

Hobie Cat USA recently completed the acquisition of Hobie Cat Europe, which had been a separate entity, designing and manufacturing a completely separate line of boats for the European market. During the presentation and Q&A session, we will learn more about this acquisition and what it means for the future growth of the Hobie Cat sailing and kayak product categories.TBD