Driving Purchase Decisions in the Social Media Era
OC Chapter of MENG in conjunction with the Technology Council of Southern California and UCLA Anderson Alumni
Social media is evolving rapidly and is dramatically altering how purchase decisions are made. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time.
Bill Parkes, Chief Digital Officer of nFusion, will discuss the changes that are already underway, the changes coming soon, and how both consumer and B2B marketers need to adjust their approach now to influence the rapidly evolving purchase decision process.
Through the course of this presentation, Bill will discuss:
- The fundamental changes in the way people are making purchase decisions and why
- Customers' new expectations of your business or brand from a digital perspective
- Key considerations to incorporate into your company's marketing strategy
About Bill Parkes
Bill Parkes leads the overall digital marketing strategy and capabilities for nFusion, including social media marketing, digital demand generation, SEO and website strategy supporting both consumer and B2B marketing objectives. He has spoken nationally at Search Engine Strategies, Search Marketing Expo and SXSW Interactive on a range of topics including SEO, search marketing, Facebook strategy and overall social media strategy.
Bill brings over 20 years of business and technology experience to his role, where he focuses on synthesizing technology and consumer behavior trends to develop highly effective and innovative marketing strategies for nFusion's clients.
About nFusion:
nFusion partners with marketing change agents to revitalize brands, transform companies' digital presence and accelerate sales. Through a collaborative approach nFusion combines the skill-sets and experience of an advertising agency, marketing consultancy and interactive firm to plan and activate change initiatives in an integrated way. nFusion's multi-disciplinary teams understand the challenges marketers face, putting their deep client-side experience into action to help clients make the most of their opportunities in today's evolving business and media environments.
Agenda:
November 15th, 2012 *** Special Morning Meeting ***
7:30 - 8:00 AM: Pre-Meeting Networking
8:00 - 9:00 AM: Presentation
Attendance Restrictions: Free - members must use promo code "MENG12"
Attendance is targeted to Marketing & Sales professionals and higher level executives. MENG members are encouraged to bring another Member!
Location:
SYSPRO
959 South Coast Drive, Suite 100,
Costa Mesa, CA 92626
Parking is Complimentary in a Public Garage
