Social Media for Business Growth

Richard Colback ('01)
Founder and President of Epic States

Date: Thursday, November 8, 2012
Time: 1:00 - 2:00 p.m. Pacific
Location: Webinar
Fee and Registration: Free for UCLA Anderson alumni, students, and staff.

Social Media has become a key communication channel for many B2C (Business-to-Consumer) organizations who have embraced this opportunity to get closer to their customers. However, platforms are constantly evolving as well as shifting towards mobile access, broadening the range of options faced by these businesses. B2B (Business-to-Business) organizations have also started to leverage these channels, primarily for business development. Of the established platforms, LinkedIn now has more than 175M members, and over 2M company pages and Twitter now has 500 million users providing a highly valuable source of business connections. While most newer entrants are still seeking critical mass amongst business users, some are already successfully filling gaps. These include Pinterest, which is rapidly becoming a successful platform for use of short visual messaging.

In this webinar:

This webinar will present combined strategies for a range of platforms using three different examples: Consumer Goods – B2C, Creative Agencies – B2B, and Independent Consultancies – B2B & Peer-to-Peer.

This webinar will include discussions of the following:

• Platforms: Blogs, Twitter, YouTube, Linkedin, Facebook, Pinterest, Google+
• Dashboards: Feedly / Google Reader and HootSuite

ABOUT Richard colback ('01):

Richard Colback is the Founder and President of Epic States, a business intelligence, strategy and monitoring consultancy focusing on the use of social media technologies for businesses. He has over 15 years experience in consulting with a broad range of businesses, and his prior experience includes working as a strategic consultant with Bain and Company and Booker Tate. His company provides training and advisory support to executives within medium and large-scale businesses to enable them to manage the internal transition from traditional to new media marketing. His company also holds a workshop series for small businesses (BizSoMe) providing practical uses and applications of social technologies. Richard has taught summer classes at UCLA, is an Adjunct Professor at University of San Francisco, and has an upcoming social media series on Lynda.com. He received his MBA from UCLA Anderson School of Management where he was a Fulbright Scholar.