The Latest on Leveraging LinkedIn

Richard Colback ('01)
Founder and President of Epic States

Date: Wednesday, November 7, 2012
Time: 1:00 - 2:00 p.m. Pacific
Location: Webinar
Fee and Registration: Free for UCLA Anderson alumni, students, and staff.

LinkedIn is the largest social networking site focused on presenting work experience and sharing business contacts. It now hosts over 175 Million personal profiles and more than 2 Million company pages. Both Recruiters and job seekers have become more adept at using the system to find matching opportunities, and an increasing number of jobs are being posted and filled through this platform. In this webinar on LinkedIn, founder of social media strategy company Epic States, Richard Colback, will provide insights and practical guidance in using the latest, ever increasing set of features on LinkedIn to effectively leverage your Linkedin network for job search and networking.

This webinar will feature sections on:

1. Optimizing your profile
      a. The “new profile” screen
      b. Key elements of your overview and summary sections
      c. Going International – additional language profiles
2. Seeking Jobs
      a. Job suggestions / filtering
      b. Job searches
      c. Why to follow companies
      d. Job alerts
3. Filling Jobs
      a. Posting jobs
      b. Assessing candidates
      c. Building a brand that attracts recruits
4. Using your alumni network(s)
5. 5 minute daily routines
      a. Notifications
      b. Who’s viewed your profile
      c. Scan Linkedin Today
      d. Build the brand
6. 30 minute weekly routine
      a. Check Job Searches
      b. Review group activity
      c. Assess your network of connections
      d. Research contacts and add to profile organizer

Note that a more introductory webinar with step-by-step instructions for setting up your LinkedIn profile is being offered on November 1, 2012. For more information, the event page here.

ABOUT Richard colback ('01):

Richard Colback is the Founder and President of Epic States, a business intelligence, strategy and monitoring consultancy focusing on the use of social media technologies for businesses. He has over 15 years experience in consulting with a broad range of businesses, and his prior experience includes working as a strategic consultant with Bain and Company and Booker Tate. His company provides training and advisory support to executives within medium and large-scale businesses to enable them to manage the internal transition from traditional to new media marketing. His company also holds a workshop series for small businesses (BizSoMe) providing practical uses and applications of social technologies. Richard has taught summer classes at UCLA, is an Adjunct Professor at University of San Francisco, and has an upcoming social media series on Lynda.com. He received his MBA from UCLA Anderson School of Management where he was a Fulbright Scholar.