THURSDAY, OCTOBER 4, 2012
"CUSTOMIZING CONSUMER PROMOTIONS:
DOING SOMETHING USEFUL WITH DATA"
Presented by Professor Peter Rossi
UCLA Anderson alumni are invited to gather for this event to hear from Professor Peter Rossi, as he discusses findings on promotions & data. Plus, come meet alumnus Steve Fusco ('05), Senior Director, Enterprise Client Management at PayPal.
Apart from the fabulous talk, leverage the opportunity to network with the school representatives, Anderson alumni, and eBay recruiters.
Time: 6:00 PM - 8:00 PM
Price: $10 alumni
Location: PayPal (Map)
2211 North First St,
San Jose, CA 951311
Exact Location to be released to registrants in advance. All attendees must bring Photo ID, no late registrants allowed due to security procedures.
Coupons/Promotions/Rebates are one of the oldest tools used by marketers. Until recently, most of these tools have been blunt-edged, distributed by mass means to large groups of potential customers. Once individual data is available, then the possibility exists of making customized price promotions or discounts. In principle, customized promotions are very appealing on efficiency and effectiveness grounds. The problem is how to make the best use of data and use the data in a way customizes the promotion not only to the preferences of the customer but also the amount of information available on that particular customer. I will review advances in research that now make customized promotions feasible.
About Professor Peter Rossi
Peter E. Rossi is James Collins Professor of Marketing at the Anderson School of Managment, UCLA. He received his PhD from University of Chicago and BA from Oberlin College. He has published widely in marketing, economics, statistics and econometrics including Quantitative Marketing and Economics, Marketing Science, Journal of Marketing Research, American Economic Review, Journal of the American Statistical Association, Econometrica, Journal of Political Economy, Journal of Econometrics, Biometrika, Journal of Business and Economic Statistics, Rand Journal of Economics, and Journal of Economic Theory. Read more...
About Steve Fusco ('05)
As the Senior Director managing PayPal’s Enterprise Client Services, Steve is responsible for the team of senior Strategic Relationship Managers who serve as the “face of the franchise” for the largest merchant accounts in the PayPal client portfolio.
Prior to joining PayPal, Steve served in a variety of business management and strategy related roles within Citigroup’s Global Consumer Group. Most recently, Steve served as the Executive Vice President and Area Director for the Retail Banking network covering the Upper East Side of Manhattan. Prior to this role, Steve was responsible for the affluent strategy in Citigroup’s credit card business, and managed a collection of Credit Card products focused on wealthy consumers.
Steve began his career in the United States Marine Corps, where he attained the rank of Captain. He holds a BA in History from Duke University and an MBA from the UCLA Anderson School of Management. Steve resides in San Jose with his wife and their three children.