The Brand Knew You: Realigning with What You Want To Be
Tuesday, March 30, 2010
1:00 PM - 2:00 PM
Online Webinar  

	UCLA Anderson
	Alumni	Students & Staff	All Others
Regular Price:	$10.00	$10.00	$25.00
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Total Spaces:      120
Spaces Available:89
Contact: Alumni Career Services 310.825-8216

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Brand Me. Brand You. Brand Who?? Discover “The Brand Knew You”, or actually the brand you always knew.

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies, Me, Inc.” Tom Peters in Fast Company article December 2007.

In this competitive job market and tough economy learn how to stand out and differentiate yourself from the competition. Gain tangible insight into defining your personal brand, determining your key point of difference and, most importantly, communicating it effectively to your target audience. Branding is about understanding what is truly unique about you –your strengths, skills, values and passions –and using them to differentiate yourself and guide your business.

Please join Michelle Valenzuela Wolf of Targeted Transitions, a coaching and personal branding agency, as she leads and navigates us drawing from her unique background with twenty years of corporate marketing at global companies and professional coaching.

You can expect to learn:

• What is brand and how is it used?
• Why is a personal brand critical?
• What is the core to the Brand Knew You? Strengths and positioning
• What is important to you? Alignment to your values
• What makes your brand unique?
• How do you effectively communicate your brand?
• How do you build brand loyalty?