• Digital Marketing Optimized

Professor Sanjay Sood and Cathy Saidiner ('98), President Blitz Marketing

This workshop will explore how marketing can be effectively utilized on social platforms, through integrated campaigns, to reach the target consumer. The benefits of digital marketing will be examined, including data driven decisions, and results that can be measured while optimizing a brand. 

• Silicon Beach: The Changing Workspace

Moderator: Blake Thomas '12, Associate, Jones Lang LaSalle
Panelists: John Adams, Gensler, Carlos Carrasquillo, HLW, Matthew F. Lavin, Worthe Real Estate Group, Carl Muhlstein, Managing Director, Jones Lang LaSalle, Alexander Vouvalides, Senior VP, Acquisitions, Hudson Capital, LLC

Demand for "creative office space" is driving real estate markets throughout California and the nation, and not just in high tech. This panel will explore trends in the utilization of workspace and how the traditional office is being reinvented. 

•  Workshop: Road Testing Your Career Strategy

Moderator: Kathy Ullrich ('92). Facilitator: Jeff Rosenthal ('88) , Senior Partner, Leadership and Talent Development, Korn Ferry International 

Participate in this highly interactive session that will give you practical tools to examine your career strategy. You will evaluate how good of a fit your current role is for your interests and stage of career. This workshop promises to be insightful, as it provides clear actions you can and should take in order to proactively plan for next steps in your career.  

4:00 PM

6:00 PM