Professor Noah Goldstein

Noah Goldstein
Associate Professor of Management & Organizations, UCLA Anderson

David DeWolf '05

Prof. Noah Goldstein

Noah Goldstein is a faculty member in the Management & Organizations area here at UCLA Anderson, where he has won awards for both teaching and research. His research centers on how to influence people to win support for one’s products, proposals, ideas, initiatives, and requests.

Dr. Goldstein’s work on persuasion was featured by Harvard Business Review’s “Breakthrough Ideas” issue in 2009 and has also been covered widely in the news media, including the New York Times, The Wall Street Journal, and National Public Radio. He has also consulted for a number of organizations, including Accenture, Wikipedia, Intuit, the United States Census Bureau, and the United States Forest Service. Additionally, he has also served on the Scientific Advisory Boards of two Fortune Global 500 companies.

Finally, he is co-author of a book on persuasion called Yes!, a New York Times bestseller now translated in over 25 languages.