Alumni Weekend Conference 2015


UCLA Anderson | 8 AM - 6 PM

Schedule | Pricing | Directions

UCLA Anderson Alumni Weekend 2015 Sizzle

Idea. Change. Impact.
A business conference offering insights on current business issues from faculty and thought leaders. Learn how change evolves into impact on an organization, communities and the world.


Friday, May 1 // Conference
8:00 a.m. - 9:00 a.m.

Marion Anderson Courtyard

9:00 a.m. - 10:00 a.m.
Breakout Sessions 1

Thinking Smarter: Seven Steps to Your Fulfilling Retirement...and Life
Shlomo Benartzi // Professor & Co-Chair, Behavioral Decision-Making Group
David DeWolf '05 // Partner & CFO, Abacus Wealth Partners

With rising housing prices, debt levels, and children's tuition costs, taking steps to secure your financial future may feel increasingly challenging - whatever stage in your life you may be in. Research show that there are psychological factors that contribute to people not using their minds to their full capacity to make smart life decisions. During this session, acclaimed behavioral economist and UCLA Anderson professor Shlomo Benartzi will introduce the notion of utilizing thinking architecture and thinking tools to make smarter decisions about retirement planning and life, which are discussed in his soon to be released new book and app THINKING SMARTER: Seven Steps to Your Fulfilling Retirement…and Life. David DeWolf '05 will discuss observations from Abacus Wealth Partners' client base of > 1,000 as well as its approach in factoring elements such as emotions, mindfulness and societal well-being to help to create a financial roadmap that will free up your time up to enjoy what matters most in life.

Crafting a Compelling Career Narrative
David Cooley CERT '08 // Director of Alumni Career Services
Dan Pulver '10 // Senior Associate, Korn Ferry International
Alison Woodhead '10 // Senior Partner, Morgan Samuels

Does your current career narrative accurately reflect the depth and breadth of your professional experience? Does it focus on the skills that are in demand now? Utilizing real-time feedback and digital video, this highly interactive workshop will focus on how to successfully articulate your value proposition in interviews, networking events, professional interactions and social media. Regardless of where you are in your post business school career, learn effective ways to frame and showcase your journey of success though tips and insider perspectives from executive recruiters and hiring managers.

10:15 a.m. - 10:30 a.m.
Welcome Remarks

Wendy A. Spinner '89 // President, UCLA Anderson Alumni Network Board of Directors
Jill Baldauf '81 // Associate Dean, Alumni Relations

10:30 a.m. - 11:20 a.m.
Disruptive Innovation

Keith Chen // Associate Professor of Economics
Trish Halamandaris ’92 // SVP, Marketing & Communications, XPRIZE Foundation

11:20 a.m. - 12:00 p.m.
Keynote - Craig Kreeger '85 // CEO, Virgin Atlantic Airways
Craig Kreeger '85

Craig Kreeger '85

Craig Kreeger '85 // CEO, Virgin Atlantic Airways

Craig was appointed Chief Executive Officer of Virgin Atlantic Airways on 1 February 2013 which has a fleet of 40 long haul aircraft, flying six million passengers a year all over the world. He joins from American Airlines (AA), where he had a 27-year career spanning commercial, financial and strategic roles in the US and around the globe.

Craig joined AA in 1985 as an analyst and was appointed Senior Vice President, Customer in 2012. He spent six years in London as Senior Vice President, International and was responsible for AA operations and sales throughout Europe, the Middle East, Africa and the Pacific. He has worked on AA joint ventures with British Airways and Iberia across the Atlantic, as well as its partnership with Japan Airlines in the Pacific.

Craig holds a Bachelor of Arts degree in Economics from the University of California at San Diego, and a Master of Business Administration degree from the University of California at Los Angeles. 

12:00 p.m. - 1:30 p.m.

Alumni Plaza

1:30 p.m. - 2:30 p.m.
Breakout Sessions 2

Digital Media: How to Build Engagement for Your Brand
Sanjay Sood // Professor of Marketing
Alexandra Bronk '07 // Head of Global Operations & Production, YouTube Space

Mark Anderson ’02 // Owner & Operator, Certified Farmers Markets
Huntley Castner ’89 // CFO, Lemonade Restaurant Group
Chris Webb // CEO & Co-founder, ChowNow

Sparking Big Influence in Your Organization
Noah Goldstein // Associate Professor of Management & Organizations, UCLA Anderson

As organizations look to create a stronger culture of collaboration and reduce hierarchy, people have to increasingly adapt to organizational structures that are flattening. People therefore need to acquire skills that enable them to effectively influence not just their boss and external clients but cross-functional partners and other internal stakeholders. Associate Professor of Management and Organizations Noah Goldstein, a notable expert in the world of persuasion science and practice, will present the small changes that can spark big influence and lead to the biggest difference in outcomes in modern organizations - small or large. Goldstein will also discuss how research from the behavioral sciences show how the context in which information is presented can significantly impact the decisions people make.

Internet of Things: Enabling Innovation Through Collaboration

Moderator: Guillaume Roels // Associate Professor in Decisions, Operations, and Technology Management, UCLA Anderson
Mark Spates // Head of Smart Home Platform, Logitech

2:40 p.m. - 3:00 p.m.
State of the School
3:00 p.m. - 3:50 p.m.
Managing a Global Health Crisis

Moderator: Victor Tabbush, Adjunct Professor Emeritus
Hugh Chang ’90 // Director of Strategy, Planning & Management, Bill & Melinda Gates Foundation
Tim Elliott ’04 // Founder and Managing Director, Amplify Markets
Dr. Rekha Murthy // Medical Director, Hospital Epidemiology Dept., Cedars-Sinai

3:50 p.m. - 4:05 p.m.
4:05 p.m. - 5:30 p.m.
UCLA Anderson Forecast: Play it Again Same...As Time Goes By

Ed Leamer // Distinguished Professor, Chauncey J. Medberry Chair in Management, Director, UCLA Anderson Forecast

5:30 p.m. - 5:50 p.m.
Alumni Awards Presentation

Details coming soon.

5:50 p.m. - 6:00 p.m.
Closing Remarks
6:00 p.m. - 8:30 p.m.
Networking Reception

Marion Anderson Courtyard & Luskin School of Public Affairs (GSM/AGSM)

You must check in at Marion Anderson Courtyard for the Networking Reception (if you haven't already done so for Conference) before heading to the Luskin School of Public Affairs (GSM/AGSM Roof)


Conference, Lunch, Reception Fri, May 1
Friday Cocktail Reception Only
(al la carte)
Fri, May 1


From the 405 freeway:
Northbound: Take I-405 North and exit at Sunset Blvd. Turn right onto Sunset Blvd at the end of the off-ramp. Turn right onto Westwood Plaza, and proceed to the parking kiosk in Lot 4.

Southbound: Take I-405 South and exit at Sunset Blvd. Turn left at the end of the off-ramp, onto Church Lane, followed by a left onto Sunset Blvd. Turn right onto Westwood Plaza, and proceed to the parking kiosk in Lot 4.

All-day parking fee is $12.

110 Westwood Plaza, Los Angeles, CA 90024