Alumni Weekend Conference 2015

Conference

UCLA Anderson | 8 AM - 6 PM

Keynote | Schedule | Pricing | Directions

UCLA Anderson Alumni Weekend 2015 Sizzle

Idea. Change. Impact.
A business conference offering insights on current business issues from faculty and thought leaders. Learn how change evolves into impact on an organization, communities and the world.

Keynote: Managing Innovation in the Business of Airlines

Craig Kreeger '85 // CEO, Virgin Atlantic Airways

Craig Kreeger '85Craig was appointed Chief Executive Officer of Virgin Atlantic Airways on 1 February 2013 which has a fleet of 40 long haul aircraft, flying six million passengers a year all over the world. He joins from American Airlines (AA), where he had a 27-year career spanning commercial, financial and strategic roles in the US and around the globe. » View Craig's Full Bio.

 

Schedule

Friday, May 1 // Conference
8:00 a.m. - 9:00 a.m.
Registration & Breakfast
 

Marion Anderson Courtyard

9:00 a.m. - 10:00 a.m.
Breakout Sessions 1
 

Thinking Smarter: Seven Steps to Your Fulfilling Retirement...and Life
Shlomo Benartzi // Professor & Co-Chair, Behavioral Decision-Making Group, UCLA Anderson
David DeWolf '05 // Partner & CFO, Abacus Wealth Partners

Abacus Wealth PartnersWith rising housing prices, debt levels, and children's tuition costs, taking steps to secure your financial future may feel increasingly challenging - whatever stage in your life you may be in. Research show that there are psychological factors that contribute to people not using their minds to their full capacity to make smart life decisions. During this session, acclaimed behavioral economist and UCLA Anderson professor Shlomo Benartzi will introduce the notion of utilizing thinking architecture and thinking tools to make smarter decisions about retirement planning and life, which are discussed in his soon to be released new book and app THINKING SMARTER: Seven Steps to Your Fulfilling Retirement…and Life. David DeWolf '05 will discuss observations from Abacus Wealth Partners' client base of > 1,000 as well as its approach in factoring elements such as emotions, mindfulness and societal well-being to help to create a financial roadmap that will free up your time up to enjoy what matters most in life.

Crafting a Compelling Career Narrative
David Cooley CERT '08 // Director of Alumni Career Services, UCLA Anderson
Dan Pulver '10 // Senior Associate, Korn Ferry International
Alison Woodhead '10 // Senior Partner, Morgan Samuels

Does your current career narrative accurately reflect the depth and breadth of your professional experience? Does it focus on the skills that are in demand now? Utilizing real-time feedback and digital video, this highly interactive workshop will focus on how to successfully articulate your value proposition in interviews, networking events, professional interactions and social media. Regardless of where you are in your post business school career, learn effective ways to frame and showcase your journey of success though tips and insider perspectives from executive recruiters and hiring managers.

10:15 a.m. - 10:30 a.m.
Welcome Remarks
 

Wendy A. Spinner '89 // President, UCLA Anderson Alumni Network Board of Directors
Jill Baldauf '81 // Associate Dean, Alumni Relations

10:30 a.m. - 11:20 a.m.
The Evolution of Disruptive Innovators
 

Keith Chen // Associate Professor of Economics, UCLA Anderson
LogitechTrish Halamandaris ’92 // SVP, Marketing & Communications, XPRIZE Foundation

11:20 a.m. - 12:00 p.m.
Keynote - Craig Kreeger '85 // CEO, Virgin Atlantic Airways
 

Craig Kreeger '85 // CEO, Virgin Atlantic Airways

Craig Kreeger '85

Craig Kreeger '85

Craig was appointed Chief Executive Officer of Virgin Atlantic Airways on 1 February 2013 which has a fleet of 40 long haul aircraft, flying six million passengers a year all over the world. He joins from American Airlines (AA), where he had a 27-year career spanning commercial, financial and strategic roles in the US and around the globe.

Craig joined AA in 1985 as an analyst and was appointed Senior Vice President, Customer in 2012. He spent six years in London as Senior Vice President, International and was responsible for AA operations and sales throughout Europe, the Middle East, Africa and the Pacific. He has worked on AA joint ventures with British Airways and Iberia across the Atlantic, as well as its partnership with Japan Airlines in the Pacific.

Craig holds a Bachelor of Arts degree in Economics from the University of California at San Diego, and a Master of Business Administration degree from the University of California at Los Angeles. 

12:00 p.m. - 1:30 p.m.
Lunch
 

Alumni Plaza

1:30 p.m. - 2:30 p.m.
Breakout Sessions 2
 

Digital Media: Building Engagement for Your Brand
Sanjay Sood // Professor of Marketing, UCLA Anderson
Stephanie Bohn ’03, Head of Marketing & Partnerships, Flixster, Rotten Tomatoes, & WB Digital
YouTubeAlexandra Bronk '07 // Head of Global Operations & Production, YouTube Spaces 

Recent MCN (multi-channel networks) acquisitions by studios indicate that digital-first platforms are instrumental to the future of digital media, especially to reach younger demos like tweens and smartphone-obsessed millennials. Consumer and media brands are also starting to shift massive marketing dollars from traditional media to digital platforms in the form of branded content. Learn what studios and media companies are doing to tell more compelling stories and create engrossing experiences to build engagement with targeted audiences. What insights, tools, and/or resources are they equipping content makers and brand partners to accomplish that? What strategic partnerships help to facilitate discovery? How are they creating a seamless engagement experience across devices?  What opportunities are they exploring to take the experience beyond digital into immersive live experiences?

Building a Fresh Food Culture
Moderator: Mark Anderson ’02 // Owner & Operator, Certified Farmers Markets
Huntley Castner ’89 // CFO, Lemonade Restaurant Group
Chris Webb // CEO & Co-founder, ChowNow

As consumers increase their demand for better food options, fresh, organic, and/or healthy products are becoming more ubiquitous at local restaurants and grocery stores. Perhaps the neighborhood farmer's market or juice bar is now part of your weekly jaunt. First Lady Michelle Obama is supporting the healthy movement on a national level with the Fruits & Veggies - More Matters initiative, part of the Let's Move campaign. Partnerships with technology and delivery services are also providing businesses with tools to get fresh food in the hands of consumers even faster. We will explore the business landscape and profitability drivers of an industry that is building a fresher food culture. Learn about the upside on communities as well as the challenges that restaurants and food businesses face when expanding into new markets. 

Sparking Big Influence in Your Organization
Noah Goldstein // Associate Professor of Management & Organizations, UCLA Anderson

As organizations look to create a stronger culture of collaboration and reduce hierarchy, people have to increasingly adapt to organizational structures that are flattening. People therefore need to acquire skills that enable them to effectively influence not just their boss and external clients but cross-functional partners and other internal stakeholders. Associate Professor of Management and Organizations Noah Goldstein, a notable expert in the world of persuasion science and practice, will present the small changes that can spark big influence and lead to the biggest difference in outcomes in modern organizations - small or large. Goldstein will also discuss how research from the behavioral sciences show how the context in which information is presented can significantly impact the decisions people make.

Internet of Things: Enabling Innovation Through Collaboration

LogitechModerator: Guillaume Roels // Associate Professor in Decisions, Operations, and Technology Management, UCLA Anderson
Sunny Choi ’01 // VP Corporate Development, Belkin International
Mark Spates // Head of Smart Home Platform, Logitech

The era of the Internet of Things has ushered in technology that is not only smarter but that transforms seemingly mundane tasks into remarkable experiences. In order for technology leaders to continue to drive innovation, they are finding that a shift towards an interconnected world requires collaboration among technology leaders that historically may have perceived one another solely as competitors. What key market factors motivated this collaboration? What are the ultimate goals for sharing research insights and best practices? What are some products or ideas that have been born from this convergence of minds? What are some drawbacks? What’s next for IoT?

2:40 p.m. - 3:00 p.m.
State of the School
3:00 p.m. - 3:50 p.m.
Managing a Global Health Crisis
 

Moderator: Victor Tabbush, Adjunct Professor Emeritus, UCLA Anderson
Hugh Chang ’90 // Director of Strategy, Planning & Management, Bill & Melinda Gates Foundation
Tim Elliott ’04 // Founder and Managing Director, Amplify Markets
Erin Eriksson '08 // Executive Director, Americas Programs at M.A.C. Aids Fund
Dr. Rekha Murthy // Medical Director, Hospital Epidemiology Dept., Cedars-Sinai

3:50 p.m. - 4:05 p.m.
Break
4:05 p.m. - 5:30 p.m.
UCLA Anderson Forecast: Play it Again Sam...As Time Goes By
 

Ed Leamer // Distinguished Professor, Chauncey J. Medberry Chair in Management, Director, UCLA Anderson Forecast

5:30 p.m. - 5:50 p.m.
Alumni Awards Presentation
 

John E. Anderson Distinguished Alumni Award
Outstanding Alumni Service Award

5:50 p.m. - 6:00 p.m.
Closing Remarks
6:00 p.m. - 8:30 p.m.
Networking Reception
 

Marion Anderson Courtyard & Luskin School of Public Affairs (GSM/AGSM)

You must check in at Marion Anderson Courtyard for the Networking Reception (if you haven't already done so for Conference) before heading to the Luskin School of Public Affairs (GSM/AGSM Roof)

Pricing

EventDate
Price
Door*
Registration
Conference, Lunch, Reception Fri, May 1
$75
$95
Friday Cocktail Reception Only
(al la carte)
Fri, May 1
$40
$50

*Space is limited and not guaranteed at the door. Please register online before registration closes on Tuesday, April 28, 2015 to secure your spot.

Directions

From the 405 freeway:
Northbound: Take I-405 North and exit at Sunset Blvd. Turn right onto Sunset Blvd at the end of the off-ramp. Turn right onto Westwood Plaza, and proceed to the parking kiosk in Lot 4.

Southbound: Take I-405 South and exit at Sunset Blvd. Turn left at the end of the off-ramp, onto Church Lane, followed by a left onto Sunset Blvd. Turn right onto Westwood Plaza, and proceed to the parking kiosk in Lot 4.

All-day parking fee is $12.

110 Westwood Plaza, Los Angeles, CA 90024

 

 


Alumni