Debra Berman ('96)

Debra Berman is the Senior Vice of President of Marketing for JCPenney. Debra joined in August 2013 to lead the turnaround, after the company lost over 30% of its value and customers in less than 24 months. She leads 450 marketers including Customer Strategy, Mobile Commerce and Emerging Platforms, Marketing Strategy, Brand Strategy, Media, Digital, CRM, Creative and Design, Photo Studio, Marketing Communications, Public Relations, Events and Partnerships. In this capacity she is leading a reconnection to the customer and prioritizing data and analytics to drive marketing performance. The revitalization of marketing is paying off as JCPenney is outperforming negative industry headwinds. Debra was named Brand Innovators Top 50 Women in Marketing, nominated DFW CMO of the year and 2012 Ad Age Media Maven. Prior to joining JCPenney, Debra started client-side account planning for Kraft Foods, where she took on unlocking iconic, heritage and new brands’ potential globally. Prior to Kraft, Deb’s career includes tours in advertising, brand strategy and management consulting. Debra has her MBA from The Anderson School at UCLA and graduated from The University of Pennsylvania. Debra serves on the board of directors for the Association of National Advertisers and The Voice of The Brand and is a client-sponsor for the 4A’s.