100 Inspirational Alumni, Business Beyond Usual

Koen Pauwels | "Inspirational 100" Alumnus


Koen Pauwels, PhD 2001
International Marketing Thought Leader

Koen PauwelsPauwels is a marketing thought leader, recognized with the 2007 William F. O'Dell Award for the most influential marketing paper of the previous five years and with the 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. Pauwels recently left behind a prolific career as a marketing professor at Dartmouth's Tuck School of Management to build the start-up university of Ozyegin University in Istanbul, Turkey. For nearly a decade at Dartmouth, he helped to advance the field by addressing difficult problems of product innovation, long-run marketing impact, retail pricing and promotion strategy, and Internet marketing. In 2004 Pauwels launched the Marketing Dynamics Conference, now a major annual event with a global audience of marketing thought leaders.

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Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully