Guy Kawasaki, MBA 1979
Changed Technology Marketing
As one of the Apple employees responsible for marketing the Macintosh computer in 1984, Kawasaki had a firsthand experience with the value of getting in on the ground floor of new ideas. Soon he would bring his evangelism for the Apple brand to the high-tech business world. He is the co-founder of Alltop.com, "an online magazine rack," and Garage Technology Ventures, an early-stage venture capital firm. A writer, speaker, and consultant, Kawasaki has also become a high-tech marketing guru. He has authored ten books: Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, The Macintosh Way, Hindsights, Database 101, and The Computer Curmudgeon. His latest book is Enchantment: The Art of Changing Hearts, Minds, and Actions.
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