Numbers collected every decade for the U.S. Census are the basis for each state’s representation in the U.S. House of Representatives and the fair distribution of hundreds of billions of dollars in public funding.

In August, Adriana Martinez ’02 was appointed by California Governor Jerry Brown to serve as the deputy director of outreach for the state’s California Complete Count effort. The campaign was created to reach the state’s most difficult to reach communities—and Adriana’s job is to ensure that every Californian is counted in the upcoming California Census 2020. “California has always been the state that’s hardest to count,” Martinez says. “The committee’s job is to proactively explain why the census is important and how necessary it is to fill out the forms.” Adriana, who previously led public affairs at AT&T and later served as director of external affairs for California, has experience with the census having worked on the 2000 Census under Governor Gray Davis’ tenure. Read more.

Worldwide Welcome Weeks 2018 has kicked off with events in Jakarta, Lausanne, London, Toronto, Paris, and San Diego! Don’t miss the opportunity to participate in insightful discussions and access exclusive experiences, while connecting with your local chapter or affinity group.

Domestic
10/2 | Irvine | Transforming the Consumer Experience in Healthcare
10/3 | New York City | The Power of Blockchain: The Basics, Cryptocurrency and More 
10/9 | Marina del Rey | Keeping it Fresh at The Bouqs Company
10/10 | Webinar | Are you Ready for Video Interviews?
10/11 | Portland | From Local to National: Growth Strategies of Oregon-based Brands
10/11 | San Francisco | Mastering the Market Cycle with Oaktree Capital's Howard Marks
10/11 | Seattle | Mastering the Market Cycle with Oaktree Capital's Howard Marks
10/17 | Beverly Hills | Business and Fashion - An Evening at St. John Boutique
10/18 | Studio City | Building a Global Entertainment Franchise with Amy Castillo '09
10/20 | Downtown LA | MOCA: A Behind the Scenes Look

+ View more domestic events

International
10/2 | Madrid | The Green Bundle: Pairing the Market with the Planet
10/11 | Shanghai | Anderson Shanghai Happy Hour
10/18 | Sydney | Sydney Happy Hour
10/20 | Vancouver | Day of Service at Quest Food Exchange

+ View the complete WWW events list and photo highlights from this week’s event.

For Daniel Tsai, co-head of Taiwan based Fubon Financial Holdings and Chairman of Taiwan Mobile, his most significant accomplishment is his family. So, when his daughter Iris Tsai ‘17 shared the positive student experience she had as a student at UCLA Anderson, Daniel Tsai created the Daniel Tsai Fellowship. Believing that promoting exchanges of business experience is a good idea, he established the fellowship for UCLA Anderson students interested in living and working in the Greater China region. “I thought that business education in our area needed more international input,” he says. “Whether they be students from our region or students from other regions.” Daniel’s father, who was a dedicated philanthropist, also had a big influence on him. “He believed that wealth is not created just for an individual or a family; he believed that you should try and do a lot of good for society.” Read more.

Gain insights on a variety of business topics from cutting-edge research by UCLA Anderson’s faculty in this month’s UCLA Anderson Review.

Advancing the Study of Using Future-Self Images to Alter Behavior
Hal Hershfield

Awards as Incentives: Sometimes They Backfire
Jana Gallus

How to Make Sustainable Products More Appealing to Consumers
Magali Delmas

How to Spot a Nudge Gone Rogue
Craig Fox & Shlomo Bernartzi

In Some Places, Fertility Rates Declined Before the Industrial Revolution
Romain Wacziarg

What’s in Your Social Media Feed?
Elisabeth Honka

Know a classmate or friend who has made a difference to the UCLA Anderson community and the world? Acknowledge their impact by nominating a UCLA Anderson alumna or alumnus for the 2019 UCLA Anderson Alumni Awards.

John E. Anderson Distinguished Alumni Award 
The award salutes the achievements of outstanding alumni whose personal lives, professional achievements, and community service exemplify the objectives of their alma mater.

Outstanding Alumni Service Award
This award is presented to alumni who have consistently provided exemplary service to UCLA Anderson, enhancing the stature, success and well-being of the UCLA Anderson Alumni Network, as well as the quality and reputation of the School.

Submit a nomination by November 16, 2018. A nominee must be a UCLA Anderson alumna or alumnus and cannot be currently employed as a faculty or staff member of UCLA Anderson.

In partnership with the UCLA Anderson Venture Accelerator, TechCrunch Sessions AR/VR 2018 are coming to UCLA on October 18. The single-day event is designed to facilitate in-depth conversations, hands-on demos and networking opportunities with VR/AR industry leaders, content creators and game changers. Don’t miss conversations with innovators from ModiFace, Baobab Studios, Oculus, General Catalyst, and more. Learn more.