UCLA Anderson Blog

UCLA Anderson Blog

  • Jennifer and Chris Roks have some pretty remarkable things in common (in addition to being married to each other). They’re both Air Force Academy graduates and they’ll soon be a two-FEMBA family. Chris graduated in 2012 and Jennifer, who holds a master’s degree from USC, has now enrolled at Anderson....
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    Fri, 27 Feb 2015
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  • Drawing by Isabella Farrell By Carolyn Gray Anderson By 2029, every member of the Baby Boom cohort — those born between 1946 and 1964 — will have turned 65. Boomers make up 35 percent of the U.S. population, and 45 percent of them are already past 50. UCLA Ziman Center...
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    Thu, 26 Feb 2015
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  • By Bijan White How do we derive meaning from the mundane world in which we live? Hal Hershfield, assistant professor of marketing at Anderson, attempts to decipher the complex mechanism of the mind. In research published in the Journal of Personality and Social Psychology, Hershfield and his colleagues tested whether...
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    Mon, 23 Feb 2015