Schedule

Schedule

 

All conference events will take place at the UCLA Anderson School of Management. The following schedule is subject to change.

2016 Latin American Business Conference

9:30 - 10:30am                          

REGISTRATION AND CHECK-IN | Korn Convocation Hall Foyer 

10:30 - 10:40am        

WELCOME REMARKS | Korn Convocation Hall
Sebastian Edwards | Henry Ford II Chair in International Management, UCLA Anderson

10:40 - 11:00am

LATIN AMERICA: A MACRO-ECONOMIC OVERVIEW 
Sebastian Edwards | Henry Ford II Chair in International Management, UCLA Anderson

11:00am - 12:15pm                              

PANEL DISCUSSION I
The Relationship Between Latin America and Los Angeles- The Gateway to the Pacific Rim

Ambassador Alejandro Wolff (B.A.'78)| Former United States Ambassador to Chile 
Jim MacLellan | Director of Trade Development, Port of Los Angeles
Kevin Klowden | Executive Director, California Center and Managing Economist, the Milken Institute

MODERATOR:    Susana Cam | Vice President, International Banking & Structured Trade Finance, City National Bank 

Description: From trade to financial services to innovation to entertainment, Los Angeles is a city that is a gateway to the Pacific Rim and to the world and is one of America's top three export hubs. The President's National Export Initiative raised awareness that 95 percent of the world's customers are outside the borders of the U.S. and more businesses should be encouraged to "Look South" to explore Latin America's markets, learn about emerging opportunities in the region and tap into programs that can help companies sell more products into the region. More than half of America's free trade agreement partners are in Latin America - a region full of diverse industries, young populations and a burgeoning middle class. The United States already does a booming business with Latin America. Mexico leads the way as the United States' top trading partner in Latin America and other countries in the region represent expansion opportunities for U.S. businesses. However trade can be complicated. While airlines are introducing direct routes from Los Angeles to major cities in the region, for Latin America and Los Angeles to take full advantage of the huge potential of the relationship, infrastructure improvements at all levels from the rail industry to telecommunications will be necessary. How can Los Angeles better position itself to take advantage of Latin America's emerging opportunities? How can Los Angeles support Latin American economic integration and help businesses to export and sell their products? What role do the Los Angeles ports play in integrating Pacific Rim markets with economies around the world? What impact will the expansion of the Panama Canal have? What are the biggest obstacles that U.S. companies face in exporting and shipping to Latin America? What role does infrastructure play? How does trade and investment grow and what role will the Trans-Pacific Partnership play in promoting economic growth, enhancing innovation, productivity and competitiveness? What are the challenges for U.S. companies selling and sourcing and what obstacles do they face in shipping to Latin America?  

12:15 - 1:15pm

LIGHT SANDWICH LUNCH AND NETWORKING

1:30 - 2:00pm

KEYNOTE ADDRESS
Bryan Stockton| Former Chairman and CEO, Mattel, Inc.

2:00 - 3:15pm

PANEL DISCUSSION II
Latin America's Social Transformation and the Changing Media and Entertainment Landscape

Karla Berman | Lead, Ad Sales; Former Head of Branding Solutions for Spanish LATAM, Google Inc. Mexico                                
María Sánchez | Senior Vice President, NBCUniversal International Distribution Latin America
Alberto Pecegueiro | CEO, Globosat, Brasil  

MODERATOR:    Jacopo Bracco ('99) | Former President, DIRECTV PanAmericana

Description: Over the past decade, the middle class in Latin America has increased by 50%, and represents around 30% of the population (World Bank).  The region has been a key international market for the media and entertainment industry. The social transformation that Latin America has experienced, including better access to quality education, has driven significant growth across the region. Expansion of the middle class has created a new consumer class that not only possesses greater purchasing power but also an appetite for premium products and experiences. Increased penetration across all content distribution platforms, including online and mobile, and increased growth in ad spending have represented significant opportunities for incumbent media companies and have provided ground for the emergence of new players.  

3:15 - 3:30pm

BREAK AND REFRESHMENTS

3:30 - 4:30pm

PANEL DISCUSSION III
Diversification Beyond Commodities - The Role of Technology and Innovation to Latin America's Future

Tom Georgis ('98)| Senior Vice President, Development, SolarReserve
Keith Kratzberg ('92)| Senior Vice President, Sales & Marketing, Epson America Inc.
Mark Neeleman | Entrepreneur; Co-Founder, Azul Airlines; CEO Bamazon Technologies Brazil SSA
Carlos Sierra ('07) | Founder, Twnel; Founder, Inalambria Internacional, Colombia  

MODERATOR:    Carlos J. Valderrama | Senior Vice President, Global Initiatives, Los Angeles Chamber of Commerce   

Description: Latin America is a commodity-driven and commodity-exporting region. Today, only a small and declining percentage of the region's exports are "complex" (i.e. knowledge intensive) products. With the rise in the prices of commodities brought about by China's industrialization a golden decade was unleashed for Latin America, social transformation lifted 60 million people out of poverty and a burgeoning middle class was created. However Latin America's economies have slowed more than any other emerging region and the productivity gap between Latin America and the rest of the world has been widening. To return to faster growth and without running the risk of jeopardizing recent economic and social gains, Latin America is addressing structural weaknesses, diversifying its economies and closing the productivity gap. The region needs to develop new businesses, in industry and services, initiate productive development policies to foster new enterprises and diversify its exports and move into more complex products. This will also require training in specific skills and grants for innovation. Extracting more value from natural resources by applying innovation and technology will be an important part of Latin America's future. How does Latin America diversify its economies? What new industries will take over from commodities? What role will technology and innovation play? What are the opportunities, challenges and implications for smaller companies that are seeking to increase their footprint in the region? How does Latin America join the global value chain? What role, if any, should governments play in fostering innovation and supporting entrepreneurship? Should Latin America spend more on research and development? What role will private investment play? How do more Latin American companies achieve greater scale, raise productivity levels and grow beyond the region?  

4:30 - 5:30pm

PANEL DISCUSSION IV
The Opening Up of Latin America: The Importance of Intra-Regional Trade and Global Cooperation to Latin America's Future

Joseph Barragan ('79)| Managing Director, Strategic Financing Advisors LLC.; Former Managing Director, JP Morgan Chase 
Claudio Chamorro ('02)| Chief Financial Officer, Parque Arauco S.A., Chile
Ambassador Alejandro Wolff (B.A.'78)|Former United States Ambassador to Chile 

MODERATOR:    Kati Suominen | Assistant Adjunct Professor of Global Economics, UCLA Anderson

Description: With a slowdown in the region's trade and declining investment in the region's economies, financial markets have responded with a depreciation of the region's main currencies. While in the past, such reversals have caused panic and capital outflows, this time has been different - better macroeconomic policies have allowed many countries to adjust smoothly. While Brazil is facing an expected adjustment; Chile, Colombia and Peru are still growing and Mexico and Central America are forecast to perform better than average. Latin America's growth, formerly characterized by demand for its natural resources, is now also driven by the rise of other, non-commoditized industries such as infrastructure, exotics agribusiness, and retail and consumer products. Latin America also has large modern companies, some of which have evolved into successful multinationals that are expanding into other markets to become global players. How does Latin America diversify its economy and major exports? How will the region join the "global value chain" and enable more countries to become important nodes in the world trading system? What role does China play in Latin America? What role will trade agreements and intra-regional trade and cooperation have in stimulating greater economic growth? Have free trade agreements really helped stimulate trade and economic activity? What new industries will take over from commodities? What role will technology and innovation play? How can more Latin American companies grow beyond the region and evolve into successful multinationals?  

5:30 - 7:00pm

NETWORKING RECEPTION

2016 Latin American Business Conference