Speaker Bios


Gustavo Bernhoeft
Carlo Burga
Gonzalo Freixes
Mario Juárez

Gustavo Bernhoeft | Cheif Executive Officer, Chilli Beans USA
Gustavo Bernhoeft is the CEO for the USA of Chilli Beans, the largest eyewear retail business in Latin America. Brazilian-based Chilli Beans is one of the most innovative companies in this sector and operates over 400 retail locations in Brazil, Portugal, Angola, Colombia and the USA. By 2016, the company is expected to reach 1,000 stores in Brazil and in target markets in North America, Latin America and the Middle East.

For the past decade, Gustavo has been directly involved in the development of Brazilian fashion, retail and lifestyle industries. Until 2011, he served as CEO of Luminosidade, the company responsible for the creation of Sao Paulo Fashion Week and Rio de Janeiro Fashion Week. These events, owned by InBrands, Brazil's largest luxury apparel retail group - have successfully positioned Brazil as an emerging player in the global fashion arena. 

Gustavo holds a Journalism degree and has previously worked for communications and media companies like Edelman Public Relations and Dow Jones & Co, in Brazil, Mexico and the USA. He currently lives in Los Angeles, California.

 Jose Carlo Burga | Founder and President, Peruvian Business Council
Jose Carlo Burga is founder and President of the Peruvian Business Council (www.peru-us.org), a New York based nonprofit organization dedicated to promoting Peru as an important investment destination in Latin America. Jose Carlo envisioned and developed the overall organization and engaged the most important international corporations as members of the Council's network. Under his leadership the Peruvian Business Council has become the most important partner for international corporations with investments, or interested in investing in Peru.

Jose Carlo conceived and led the successful delivery of the "Peru Investment Forum" which in 2010 hosted the President of Peru Alan Garcia (2006 - 2011) and private sector leaders such as the Chairman & CEO of Blackrock Larry Fink, and the Chaiman & CEO of CF Industries Stephen Wilson to discuss multibillion investment opportunities in the infrastructure sector in Peru; and that in 2011 facilitated the first encounter between newly inaugurated President of Peru Ollanta Humala and the most important international investors and corporations with operations in Peru. He has also led the successful delivery of "Peru Day" 2011 (including the NYSE closing ceremony) and 2012 (including the NYSE opening ceremony) at the New York Stock Exchange to promote the Peruvian capital market between global financial institutions and investors such as Carlyle, Alliance Bernstein, Morgan Stanley, HSBC and Bank of Tokyo Mitsubishi between many others.

With Jose Carlo the Peruvian Business Council has hosted investment rounds in Atlanta, Boston, Houston, New York and Sao Paulo which have resulted in multimillion investments in Peru. Jose Carlo has also created the Peruvian Business Council's Research Unit which in 2011 delivered the first annual report on investment promotion in Peru.

Before the Peruvian Business Council, Jose Carlo co-founded TerraNova Strategic Partners LLC (www.terranova-sp.com), an international advisory firm specializing in the Andean Region of Latin America. Prior to the co-founding of TerraNova Strategic Partners, he was involved in the benchmark-fundraising of $217+ millions for a faith based capital fundraising campaign in New York.  Jose Carlo served until September 2004 in different capacities for the United Nations where he directed international aid projects, oversaw the execution of funds dedicated to reducing poverty and improving municipal infrastructure in Bolivia; and worked on the elaboration/implementation of public policy proposals on decentralization, conflict prevention & management, and human rights.

Jose Carlo is a Peruvian Lawyer; he has studies on Political and Economic Reforms Management at the John F. Kennedy School of Government at Harvard University; on Human Development at the United Nations High Commissioner of Human Rights in Geneva - Switzerland; and on Development Program Management and Public Policy & Poverty at the Catholic University of Bolivia.

Gonzalo Freixes | Associate Dean, UCLA Anderson School of Management
Gonzalo Freixes is a Lecturer in the Accounting Area and is currently the Associate Dean of the Executive MBA and Fully Employed MBA Programs, and of Global Immersion Programs for all three UCLA Anderson MBA Programs. He holds a Doctorate in Jurisprudence from Loyola Law School and a Masters in Business Taxation from the University of Southern California.

Mr. Freixes teaches business law, international business law, business ethics, corporate and individual taxation, and real estate law & taxation in the MBA Program and in the Undergraduate Accounting Minor Program. He has also served as a field study advisor in the Global Access Program and Applied Management Research Program, and is the current director of the Executive MBA Field Study Program. Mr. Freixes has lectured in Brazil, Spain, France, Holland, Argentina, South Africa, Belgium and Chile on international business & tax subjects. Previously, he taught International Business Law and Business Law at California State University, Northridge. Mr. Freixes also directs the Price Center's UCLA Summer Entrepreneurship Institute for undergraduate students, where he also teaches a course in Business Ethics and Corporate Governance. He frequently lectures in the subjects of taxation, corporate governance, business ethics, international business law and trial advocacy.

In 2011, Mr. Freixes received the Neidorf Decade Teaching Award from the UCLA Anderson faculty and in 2006, he received the Fully Employed MBA class Outstanding Teacher Award. He is the Faculty Advisor and Coach for the UCLA Mock Trial Program. UCLA won the national mock trial championship in 2004, 2005 and 2011. He also served as a writer and consultant for the pilot of a new Fox TV reality series, "ThePartner."

Mr. Freixes currently serves on the Board of Trustees and as Vice-Chair of the the Executive MBA Council and was recently appointed to the California Board of Accountancy's Ethics Curriculum Committee. He was an elected official with the Newhall School Board of Trustees (serving 2 years as its President) and also served on the State Bar of California's Judicial Nominees Commission for three years, where he evaluated the California Governor's judicial nominees for the Supreme, Appellate, Superior and Municipal Courts. 

Mario Juárez | Trade & Investment Commissioner, ProMéxico
Mario Juarez was born in the border city of Mexicali, Baja California.  He has a Bachelor in Business Administration and a Masters in Corporate Finance. Mr. Juarez has worked extensively on Export, Foreign Direct Investment and Industrial Policy for every Mexican Government level (Federal, State and City) in the last 18 years. He started off as General Manager for National Finance in its Baja California office. National Finance is a Mexican Federal Government agency that develops business by offering their expertise and financing to companies. Later on, Mr. Juarez was given the responsibility to attract Foreign Direct Investment to his hometown of Mexicali as the Executive Director of the Mexicali Industrial Development Commission. 

In 1995, he joined the Ministry of Economic Development for the State Government of Baja California as Deputy Secretary.  During his 13 years in office, Mr. Juarez was in charge of Foreign Direct Investment attraction into Baja California and worldwide exports from local companies.  Some of the companies that established operations in Baja California in his period were: Toyota, Nissan, Goodrich Aerostructures, Honeywell Aerospace, Kellog´s, Sharp, Sony, Eaton Aerospace and Mitsubishi. 

After more than a decade at state government level, Mr. Juarez was appointed head of the office for Investors and Government Relations at ProMexico in Mexico City.  ProMexico is the Trade & Investment agency for Mexican Ministry of Economy. Currently, Mr. Juarez is the Trade & Investment Commissioner for ProMexico in Los Angeles and his office oversees California, Arizona, Nevada, Utah and Hawaii.


2012 Latin American Conference