100 Inspirational Alumni, Business Beyond Usual

Susan Wojcicki | "Inspirational 100" Alumna

 

Susan Wojcicki, MBA 1998

Susan WojcickiSusan Wojcicki is CEO of YouTube at Google, where she is responsible for the design and innovation of all of Google's advertising and measurement platform products, including AdWords, AdSense, DoubleClick, and Google Analytics. She has managed AdSense product management since its inception in 2002, and has led all advertising programs on Google.com and its advertising network since 2006. Susan joined Google in 1999 as the company's first marketing manager and worked on the initial viral marketing programs as well as the first Google doodles (special renditions of Google's logo honoring birthdays, holidays, milestones, etc.). She also led the initial development of several key successful consumer products including Google Images, Google Books, and Google Video. Before joining Google, Susan worked at Intel and was a management consultant at Bain & Company and R.B. Webber & Company.

She graduated with honors from Harvard University, holds a Master's in Economics from the University of California at Santa Cruz, and an M.B.A. from UCLA.

Additional Links
Photo Tour: Grand Opening Of Google LA
Google to open campus in Los Angeles - latimes.com
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Forbes: "The most important Googler you've never heard of."
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Google's Susan Wojcicki Takes Lead Of Engineering And Ads. She Wants To Talk About Chickens.
Susan Wojcicki on Google's Vision for Display Advertising
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Wojcicki: Advertising, even display, is in Google's DNA